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<span id="openzim-page-title" class="mw-page-title-main"><span class="mw-page-title-main">Web tracking</span></span>
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</style><div role="note" class="hatnote navigation-not-searchable">Not to be confused with <a href="Website_tracking" title="Website tracking">Website tracking</a>.</div>
<p><b>Web tracking</b> is the practice by which operators of <a href="Website" title="Website">websites</a> and third parties collect, store and share information about visitors' activities on the <a href="World_Wide_Web" title="World Wide Web">World Wide Web</a>. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Web tracking can be part of visitor management.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup>
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<div class="mw-heading mw-heading2"><h2 id="Uses">Uses</h2></div>
<p>The uses of web tracking include the following:
</p>
<ul><li>Advertising companies actively collect information about users and make profiles that are used to individualize advertisements. User activities include websites visited, watched videos, interactions on social networks, and online transactions. Websites like <a href="Netflix" title="Netflix">Netflix</a> and <a href="YouTube" title="YouTube">YouTube</a> collect information about what shows users watch, which helps them suggest more shows that they might like. Search engines like <a href="Google" title="Google">Google</a> will keep a record of what users search for, which could help them suggest more relevant searches in the future.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup></li>
<li><a href="Law_enforcement_agency" title="Law enforcement agency">Law enforcement agencies</a> may use web tracking to spy on individuals and solve crimes.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup></li>
<li><a href="Web_analytics" title="Web analytics">Web analytics</a> focuses more on the performance of a website as a whole. Web tracking will give insight on how a website is being used and see how long a user spends on a certain page. This can be used to see who may have the most interest in the content of the website.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup></li>
<li>Usability tests is the practice of testing how easy a design is to use. Users are observed as they complete tasks.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> This would help identify usability problems with a website's design so they can be fixed for easier navigation.</li></ul>
<div class="mw-heading mw-heading2"><h2 id="Methods">Methods</h2></div>
<div class="mw-heading mw-heading3"><h3 id="IP_address">IP address</h3></div>
<p>Every device connected to the Internet is assigned a unique <a href="IP_address" title="IP address">IP address</a>, which is needed to enable devices to communicate with each other. With appropriate software on the host website, the IP address of visitors to the site can be logged and can also be used to determine the visitor's <a href="Geolocation" class="mw-redirect" title="Geolocation">geographical location</a>.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> Logging the IP address can, for example, monitor if a person voted more than once, as well as their viewing pattern. Knowing the visitor's location indicates, besides other things, the country. This may, for example, result in prices being quoted in the local currency, the price or the range of goods that are available, special conditions applying and in some cases requests from or responses to a certain country being blocked entirely. Internet users may <a href="Internet_censorship_circumvention" title="Internet censorship circumvention">circumvent censorship</a> and <a href="Geo-blocking" title="Geo-blocking">geo-blocking</a> and protect personal identity and location to stay anonymous on the internet using a <a href="Virtual_Private_Network" class="mw-redirect" title="Virtual Private Network">VPN</a> connection.
</p>
<div class="mw-heading mw-heading3"><h3 id="HTTP_cookie">HTTP cookie</h3></div>
<p>A <a href="HTTP_cookie" title="HTTP cookie">HTTP cookie</a> is code and information embedded onto a user's device by a website when the user visits the website.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> The website might then retrieve the information on the cookie on subsequent visits to the website by the user. Cookies can be used to customise the user's browsing experience and to deliver targeted ads.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> Some browsing activities that cookies can store are:
</p>
<ul><li>pages and content a user browsed,</li>
<li>what a user searched online,</li>
<li>when a user clicked on an online advertisement,</li>
<li>what time a user visited a site.</li></ul>
<div class="mw-heading mw-heading3"><h3 id="First-_and_third-party_cookies">First- and third-party cookies</h3></div>
<p>A first-party cookie is created by the website the user is visiting. These cookies are considered "good" since they help the user rather than spy on them. The main goal of first-party cookies is to recognize the user and their preferences so that their desired settings can be applied.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup>
</p><p>A third-party cookie is created by websites other than the one a user visits. They insert additional tracking code that can record a user's online activity. On-site analytics refers to data collection on the current site. It is used to measure many aspects of user interactions, including the number of times a user visits.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup>
</p><p>Restrictions on third-party cookies introduced by <a href="Web_browser" title="Web browser">web browsers</a> are bypassed by some tracking companies using a technique called <a href="CNAME_cloaking" class="mw-redirect" title="CNAME cloaking">CNAME cloaking</a>, where a third-party tracking service is assigned a <a href="Domain_Name_System" title="Domain Name System">DNS</a> record in the first-party origin domain (usually <a href="CNAME_record" title="CNAME record">CNAME</a>) so that it's masqueraded as first-party even though it's a separate entity in legal and organizational terms. This technique is blocked by some browsers and ad blockers using block lists of known trackers.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading3"><h3 id="ETags">ETags</h3></div>
<div class="excerpt-block"><style data-mw-deduplicate="TemplateStyles:r1066933788">
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</style><div role="note" class="hatnote navigation-not-searchable dablink excerpt-hat selfref">This section is an excerpt from <a href="HTTP_ETag#Tracking_using_ETags" title="HTTP ETag">HTTP ETag § Tracking using ETags</a>.<span class="mw-editsection-like "><span class="mw-editsection-bracket">[</span><a class="external text external" href="https://en.wikipedia.org/w/index.php?title=HTTP_ETag&amp;action=edit">edit</a><span class="mw-editsection-bracket">]</span></span></div><div class="excerpt">
<p>ETags can be used to track unique users,<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> as <a href="HTTP_cookie" title="HTTP cookie">HTTP cookies</a> are increasingly being deleted by privacy-aware users. In July 2011, <a href="Ashkan_Soltani" title="Ashkan Soltani">Ashkan Soltani</a> and a team of researchers at <a href="UC_Berkeley" class="mw-redirect" title="UC Berkeley">UC Berkeley</a> reported that a number of websites, including <a href="Hulu" title="Hulu">Hulu</a>, were using ETags for tracking purposes.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> Hulu and KISSmetrics have both ceased "respawning" as of 29 July 2011,<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> as KISSmetrics and over 20 of its clients are facing a <a href="Class-action_lawsuit" class="mw-redirect" title="Class-action lawsuit">class-action lawsuit</a> over the use of "undeletable" <a href="Tracking_cookies" class="mw-redirect" title="Tracking cookies">tracking cookies</a> partially involving the use of ETags.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup>
</p><p>Because ETags are cached by the browser and returned with subsequent requests for the same resource, a tracking server can simply repeat any ETag received from the browser to ensure an assigned ETag persists indefinitely (in a similar way to <a href="Persistent_cookie" class="mw-redirect" title="Persistent cookie">persistent cookies</a>). Additional caching headers can also enhance the preservation of ETag data.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup>
</p>
ETags may be flushable by clearing the <a href="Browser_cache" class="mw-redirect" title="Browser cache">browser cache</a> (implementations vary).</div></div>
<div class="mw-heading mw-heading3"><h3 id="Other_methods">Other methods</h3></div>
<ul><li><a href="Canvas_fingerprinting" title="Canvas fingerprinting">Canvas fingerprinting</a> allows websites to identify and track users using HTML5 canvas elements instead of using a browser cookie.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup></li>
<li><a href="Cross-device_tracking" title="Cross-device tracking">Cross-device tracking</a> are used by advertisers to help identify which channels are most successful in helping convert browsers into buyers.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup></li>
<li><a href="Click-through_rate" title="Click-through rate">Click-through rate</a> is used by advertisers to measure the number of clicks they receive on their ads per number of impressions.</li>
<li><a href="Mouse_tracking" title="Mouse tracking">Mouse tracking</a> collects the user's mouse cursor positions on the computer.</li>
<li><a href="Browser_fingerprinting" class="mw-redirect" title="Browser fingerprinting">Browser fingerprinting</a> relies on your browser and is a way of identifying users every time they go online and track your activity. Through fingerprinting, websites can determine the user's operating system, language, time zone, and browser version without your permission.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup></li>
<li><a href="HTTP_cookie#Supercookie" title="HTTP cookie">Supercookies</a> or "<a href="Evercookie" title="Evercookie">evercookies</a>" can not only be used to track users across the web, but they are also hard to detect and difficult to remove since they are stored in a different place than the standard cookies.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup></li>
<li><a href="Session_replay" title="Session replay">Session replay</a> scripts allows the ability to replay a visitor's journey on a <a href="Web_site" class="mw-redirect" title="Web site">web site</a> or within a <a href="Mobile_application" class="mw-redirect" title="Mobile application">mobile application</a> or <a href="Web_application" title="Web application">web application</a>.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup></li>
<li>"Redirect tracking" is the use of <a href="Redirect_page" class="mw-redirect" title="Redirect page">redirect pages</a> to track users across websites.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup></li>
<li><a href="Web_beacon" title="Web beacon">Web beacons</a> are commonly used to report that an individual who <a href="Email_tracking" title="Email tracking">received an email</a> has read it.</li>
<li><a href="Favicon" title="Favicon">Favicons</a> can be used to track users since they persist across browsing sessions.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup></li>
<li><i><a href="Federated_Learning_of_Cohorts" title="Federated Learning of Cohorts">Federated Learning of Cohorts</a></i> (FLoC), trialed in <a href="Google_Chrome" title="Google Chrome">Google Chrome</a> in 2021, which intends to replace existing behavioral tracking which relies on tracking individual user actions and aggregating them on the server side with web browser declaring their membership in a behavioral cohort.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> <a href="Electronic_Frontier_Foundation" title="Electronic Frontier Foundation">EFF</a> has criticized FLoC as retaining the fundamental paradigm of <a href="Surveillance_capitalism" title="Surveillance capitalism">surveillance economy</a>, where "each user's behavior follows them from site to site as a label, inscrutable at a glance but rich with meaning to those in the know".<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup></li>
<li>"UID smuggling" (method of tracking users on the Internet that allows user identifiers (UIDs) to be synchronized across different sites) was found to be prevalent and largely not mitigated by latest protection tools – such as <a href="Firefox" title="Firefox">Firefox</a>'s tracking protection and <a href="UBlock_Origin" title="UBlock Origin">uBlock Origin</a> – by a 2022 study, which also contributed to countermeasures.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-10.1145/3517745.3561415_32-0" class="reference"><a href="#cite_note-10.1145/3517745.3561415-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup></li></ul>
<div class="mw-heading mw-heading2"><h2 id="Controversy">Controversy</h2></div>
<p>Web browsing is linked to a user's personal information. Location, interests, purchases, and more can be revealed just by what page a user visits. This allows them to draw conclusions about a user, and analyze patterns of activity.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> Use of web tracking can be controversial when applied in the context of a private individual; and to varying degrees is subject to legislation such as the <a href="Electronic_Commerce_Directive" class="mw-redirect" title="Electronic Commerce Directive">EU's eCommerce Directive</a> and the UK's <a href="Data_Protection_Act_1998" title="Data Protection Act 1998">Data Protection Act</a>. When it is done without the knowledge of a user, it may be considered a breach of <a href="Browser_security" title="Browser security">browser security</a>.
</p>
<div class="mw-heading mw-heading2"><h2 id="Justification">Justification</h2></div>
<p>In a <a href="Business-to-business" title="Business-to-business">business-to-business</a> context, understanding a visitor's behavior in order to identify <a href="Buyer_decision_process" title="Buyer decision process">buying intentions</a> is seen by many commercial organizations as an effective way to <a href="Behavioral_targeting" class="mw-redirect" title="Behavioral targeting">target</a> <a href="Marketing" title="Marketing">marketing</a> activities.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> Visiting companies can be approached, both online and offline, with marketing and sales <a href="Customer_value_proposition" title="Customer value proposition">propositions</a> which are relevant to their current requirements. From the point of view of a sales organization, engaging with a potential customer when they are actively looking to buy can produce savings in otherwise wasted marketing funds.
</p>
<div class="mw-heading mw-heading2"><h2 id="Prevention">Prevention</h2></div>
<p>The most advanced protection tools are or include <a href="Firefox" title="Firefox">Firefox</a>'s tracking protection and the <a href="Browser_extension" title="Browser extension">browser add-ons</a> <a href="UBlock_Origin" title="UBlock Origin">uBlock Origin</a> and <a href="Privacy_Badger" title="Privacy Badger">Privacy Badger</a>.<sup id="cite_ref-10.1145/3517745.3561415_32-1" class="reference"><a href="#cite_note-10.1145/3517745.3561415-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-nytimesaddons_36-0" class="reference"><a href="#cite_note-nytimesaddons-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup>
</p><p>Moreover, they may include the browser add-on <a href="NoScript" title="NoScript">NoScript</a>, the use of an alternative search engine like <a href="DuckDuckGo" title="DuckDuckGo">DuckDuckGo</a> and the use of a <a href="VPN" class="mw-redirect" title="VPN">VPN</a>. However, VPNs cost money and as of 2023 NoScript may "make general web browsing a pain".<sup id="cite_ref-nytimesaddons_36-1" class="reference"><a href="#cite_note-nytimesaddons-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup>
</p>
<dl><dt>On mobile</dt></dl>
<p>On mobile, the most advanced method may be the use of the <a href="Mobile_browser" title="Mobile browser">mobile browser</a> <a href="Firefox_Focus" title="Firefox Focus">Firefox Focus</a>, which mitigates web tracking on mobile to a large extent, including Total Cookie Protection and similar to the private mode in the conventional Firefox browser.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup>
</p>
<dl><dt>Opt-out requests</dt></dl>
<p>Users can also control third-party web tracking to some extent by other means. Opt-out cookies let users block websites from installing future cookies. Websites may be blocked from installing third-party advertisers or cookies on a browser, which will prevent tracking on the user's page.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> <a href="Do_Not_Track" title="Do Not Track">Do Not Track</a> is a web browser setting that can request a web application to disable the tracking of a user. Enabling this feature will send a request to the website users are on to voluntarily disable their cross-site user tracking.
</p>
<dl><dt>Privacy mode</dt></dl>
<p>Contrary to popular belief, browser <a href="Privacy_mode" class="mw-redirect" title="Privacy mode">privacy mode</a> does not prevent (all) tracking attempts because it usually only blocks the storage of information on the visitor site (<a href="Browser_cookie" class="mw-redirect" title="Browser cookie">cookies</a>). It does not help, however, against the various <a href="Device_fingerprint" title="Device fingerprint">fingerprinting</a> methods. Such fingerprints can be <a href="De-anonymize" class="mw-redirect" title="De-anonymize">de-anonymized</a>.<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> When using a privacy mode, one may not stay logged into a website, and preferences may be lost, because the cookies storing those preferences are deleted by the browser automatically.
</p>
<dl><dt>Browsers</dt></dl>
<p>Some <a href="Web_browser" title="Web browser">web browsers</a> use "tracking protection" or "tracking prevention" features to block web trackers.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> The teams behind the <a href="NoScript" title="NoScript">NoScript</a> and <a href="UBlock_Origin" title="UBlock Origin">uBlock</a> add-ons have assisted with developing <a href="Firefox_OS" title="Firefox OS">Firefox's</a> SmartBlock capabilities.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup>
</p><p><b>Search Engines</b>
</p><p>To safeguard user data from tracking by search engines, various privacy focused search engines have been developed as viable alternatives. Examples of such search engines include <a href="DuckDuckGo" title="DuckDuckGo">DuckDuckGo</a>, <a href="MetaGer" title="MetaGer">MetaGer</a>, and <a href="Swisscows" title="Swisscows">Swiscows</a>, which prioritize preventing the storage and tracking of user activity. It's worth noting that while these alternatives offer enhanced privacy, some may not guarantee complete anonymity, and a few might be less user-friendly compared to mainstream search engines such as <a href="Google_Search" title="Google Search">Google</a> and <a href="Microsoft_Bing" title="Microsoft Bing">Microsoft Bing</a>.<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div>
<ul><li><a href="Behavioral_analytics" title="Behavioral analytics">Behavioral analytics</a> provides insight into the actions of people when they are online, usually when they purchase products online.</li>
<li><a href="Consumer_Data_Industry_Association" title="Consumer Data Industry Association">Consumer Data Industry Association</a></li>
<li><a href="Employee_monitoring" title="Employee monitoring">Employee monitoring</a> is the use of workplace surveillance to gather information on the activities and locations of employees.</li>
<li><a href="Gemini_space" class="mw-redirect" title="Gemini space">Gemini space</a> and <a href="Gopher_(protocol)" title="Gopher (protocol)">Gopher</a> as alternatives serving mostly textual content without tracking</li>
<li><a href="Google_Chrome#User_tracking_concerns" title="Google Chrome">Google Chrome#User tracking concerns</a></li>
<li><a href="GPS_tracking" class="mw-redirect" title="GPS tracking">GPS tracking</a> can track the location of an entity or object remotely</li>
<li><a href="Internet_privacy" title="Internet privacy">Internet privacy</a> is the level of privacy an individual has while they are connected to the internet <sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup></li>
<li><a href="Information_privacy" title="Information privacy">Information privacy</a></li>
<li><a href="Network_surveillance" class="mw-redirect" title="Network surveillance">Network surveillance</a></li>
<li><a href="Track_and_trace" title="Track and trace">Track and trace</a> is used to track a product's status and monitor their location when transported</li>
<li><a href="Web_analytics" title="Web analytics">Web analytics</a> is the reporting and analysis of website data to improve the user's experience <sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup></li>
<li><a href="Web_beacon" title="Web beacon">Web beacon</a> is an invisible graphic that is placed on a website to monitor the behavior of the user visiting.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup></li></ul>
<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>
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</ol></div></div>
<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>
<ul><li><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://webtap.princeton.edu/">"Princeton Web Transparency &amp; Accountability Project (WebTap)"</a><span class="reference-accessdate">. Retrieved <span class="nowrap">2018-02-20</span></span>. <q>We monitor websites and services to find out what user data companies collect, how they collect it, and what they do with it. With our measurement platform, we study privacy, security, and ethics of consumer data usage</q></cite>
<ul><li><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://github.com/citp/OpenWPM">"OpenWPM – A privacy measurement framework"</a>. <i><a href="GitHub" title="GitHub">GitHub</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">2018-02-20</span></span>.</cite></li></ul></li></ul>
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<ul><li><a href="Clustered_web_hosting" title="Clustered web hosting">Clustered</a></li>
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<li><a href="Self-hosting_(web_services)" title="Self-hosting (web services)">Self-hosting</a></li>
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<ul><li><a href="Click_analytics" title="Click analytics">Click analytics</a></li>
<li><a href="Mobile_web_analytics" title="Mobile web analytics">Mobile web analytics</a></li>
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<ul><li><a href="Click_tracking" title="Click tracking">Click tracking</a></li></ul></li></ul>
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<ul><li><a href="Overselling" title="Overselling">Overselling</a></li>
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<li><a href="Web_server" title="Web server">Web server</a></li>
<li><a href="Web_cache" title="Web cache">Web cache</a></li>
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<li><a href="Domain_Technologie_Control" title="Domain Technologie Control">Domain Technologie Control</a></li>
<li><a href="Froxlor" title="Froxlor">Froxlor</a></li>
<li><a href="I-MSCP" title="I-MSCP">i-MSCP</a></li>
<li><a href="ISPConfig" title="ISPConfig">ISPConfig</a></li>
<li><a href="Kloxo" title="Kloxo">Kloxo</a></li>
<li><a href="Plesk" title="Plesk">Plesk</a></li>
<li><a href="Usermin" title="Usermin">Usermin</a></li>
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</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Top-level_domain" title="Top-level domain">Top-level domain</a><br>registries</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="AFNIC" class="mw-redirect" title="AFNIC">AFNIC</a></li>
<li><a href=".au_Domain_Administration" title=".au Domain Administration">auDA</a></li>
<li><a href="DNS_Belgium" title="DNS Belgium">DNS Belgium</a></li>
<li><a href="CentralNic" class="mw-redirect" title="CentralNic">CentralNic</a></li>
<li><a href="Canadian_Internet_Registration_Authority" title="Canadian Internet Registration Authority">CIRA</a></li>
<li><a href="China_Internet_Network_Information_Center" title="China Internet Network Information Center">CNNIC</a></li>
<li><a href="CZ.NIC" title="CZ.NIC">CZ.NIC</a></li>
<li><a href="DENIC" title="DENIC">DENIC</a></li>
<li><a href="EURid" title="EURid">EURid</a></li>
<li><a href="Freenom" class="mw-redirect" title="Freenom">Freenom</a></li>
<li><a href="GoDaddy" title="GoDaddy">GoDaddy</a></li>
<li><a href="Google_Domains" title="Google Domains">Google Domains</a></li>
<li><a href="Identity_Digital" title="Identity Digital">Identity Digital</a></li>
<li><a href="Institute_for_Research_in_Fundamental_Sciences" title="Institute for Research in Fundamental Sciences">IPM</a></li>
<li><a href="Japan_Registry_Services" title="Japan Registry Services">JPRS</a></li>
<li><a href="Korea_Internet_%26_Security_Agency" title="Korea Internet &amp; Security Agency">KISA</a></li>
<li><a href="NIC_M%C3%A9xico" title="NIC México">NIC México</a></li>
<li><a href="Nominet" class="mw-redirect" title="Nominet">Nominet</a></li>
<li><a href="Public_Interest_Registry" title="Public Interest Registry">PIR</a></li>
<li><a href="Tucows" title="Tucows">Tucows</a></li>
<li><a href="Verisign" title="Verisign">Verisign</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Domain_name" title="Domain name">Domain name</a><br>managers,<br><a href="Domain_name_registrar" title="Domain name registrar">registrars</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Bluehost" title="Bluehost">Bluehost</a></li>
<li><a href="Domainz" title="Domainz">Domainz</a></li>
<li><a href="DreamHost" title="DreamHost">DreamHost</a></li>
<li><a href="Dynadot" title="Dynadot">Dynadot</a></li>
<li><a href="Enom" title="Enom">Enom</a></li>
<li><a href="Epik" title="Epik">Epik</a></li>
<li><a href="Gandi" title="Gandi">Gandi</a></li>
<li><a href="GlowHost" title="GlowHost">GlowHost</a></li>
<li><a href="GMO_Internet" title="GMO Internet">GMO Internet</a></li>
<li><a href="GoDaddy" title="GoDaddy">GoDaddy</a></li>
<li><a href="Google_Domains" title="Google Domains">Google Domains</a></li>
<li><a href="Hover_(domain_registrar)" class="mw-redirect" title="Hover (domain registrar)">Hover</a></li>
<li><a href="Infomaniak" title="Infomaniak">Infomaniak</a></li>
<li><a href="Jimdo" title="Jimdo">Jimdo</a></li>
<li><a href="Name.com" title="Name.com">Name.com</a></li>
<li><a href="Namecheap" title="Namecheap">Namecheap</a></li>
<li><a href="Hostinger" title="Hostinger">Hostinger</a></li>
<li><a href="NameSilo" title="NameSilo">NameSilo</a></li>
<li><a href="NearlyFreeSpeech" title="NearlyFreeSpeech">NearlyFreeSpeech</a></li>
<li><a href="Network_Solutions" title="Network Solutions">Network Solutions</a></li>
<li><a href="OVHcloud" title="OVHcloud">OVH</a></li>
<li><a href="Register.com" title="Register.com">Register.com</a></li>
<li><a href="Squarespace" title="Squarespace">Squarespace</a></li>
<li>TransIP</li>
<li><a href="Tucows" title="Tucows">Tucows</a></li>
<li><a href="UK2_Group" class="mw-redirect" title="UK2 Group">UK2</a></li>
<li>Vimexx</li>
<li><a href="Webcentral" title="Webcentral">Webcentral</a></li>
<li><a href="Web.com" title="Web.com">Web.com</a></li>
<li><a href="Wix.com" title="Wix.com">Wix.com</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Web_content_management_system" title="Web content management system">Content<br>management system</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Document_management_system" title="Document management system">Document management system</a></li>
<li><a href="Wiki_software" title="Wiki software">Wiki software</a></li>
<li><a href="Blog" title="Blog">Blog</a> software</li></ul>
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